M&S Opticians recognises the importance of providing a website that is accessible to all user groups, including the disabled, the visually impaired and those with motor deficiencies and cognitive disabilities.
This statement explains the accessibility features we have implemented to help you use our website. They help to improve navigation for screen readers, keyboard navigation and text-only browsers among other things.
Please let us know if you have any questions or feedback regarding the accessibility of this site or if you experience any difficulty using it. Alternatively you can contact us
We've designed this site with accessibility in mind. Some of the general features include:
We use a number of tools to perform automated accessibility tests, but this is just one aspect of our testing procedure. Being automated, these tools are not as reliable as expert evaluation. Pages are also tested in a variety of screen reading applications.
Background, text and colour
Careful use of text colours, size and background colours can help people with a range of visual impairments. Here's what we've done:
Our site is usable by anyone with colour deficient vision. We've checked the site's font and background colour to ensure there are no combinations against the different colour blindness conditions and ensured that all information is still clear.
We've designed all pages on our website so that all information that is conveyed with colour is also available without colour.
Font and text size
While we've used clear, legible font for all text and headings. In the Firefox browser, select View, then Text Size, and then choose increase, or decrease.
This site uses cascading style sheets (CSS) for visual layout. Where possible, we've also made our website navigable, usable and readable if your browsing device does not support style sheets.
Providing alternatives for non-text elements gives visually impaired and screen-reader users wider access to our website.
Images, videos and other non-text elements
We've made it possible to use our site without having to view graphics or images. All non-text elements, such as images, animations, symbols, audio, video and multimedia have text equivalents. We've done this by providing descriptive alt attributes for them. Purely decorative graphics or formatting images have empty alt attributes.
Links and navigation
Structuring a website so it is simple and streamlined to use helps to improve the experience for all. For example, placing page items in a logical order and making the website easy to navigate helps people with visual impairments, motor deficiencies and cognitive disabilities.
We've made navigation links consistent between pages throughout the site. The site is also fully accessible using only the keyboard and can be navigated with scripting disabled.
Our website does not use pop-up windows unless they are appropriate. Acceptable cases, for example, are when it is important to see the browser window you've just navigated from in the background.
Forms and tables
Clearly labelled tables help readers to understand the content on a page and to fill in content into correct form fields.
Although there are a limited number of critical pages on this site which use frames, we try not to use frames as they are a barrier to accessibility. Any frames which we do use have descriptive titles to help screen readers to make sense of the content of the page.
We do occasionally use tables for layout but we ensure we follow WCAG guidelines. This means tables do not have any structural mark-up for visual purposes and they make sense when presented in a linear way.